la Maiuscola

la Maiuscola

la Maiuscola

la Maiuscola

la Maiuscola

la Maiuscola

la Maiuscola

la Maiuscola

la Maiuscola

la Maiuscola

la Maiuscola

la Maiuscola

Descrizione del progetto

la Maiuscola è una scuola paritaria parificata di Sant’Antimo (NA), che si impegna da oltre 30 anni nell’educazione dei bambini dai 3 mesi agli 11 anni. Il loro obiettivo principale è quello di formare studenti consapevoli per una società partecipativa, attraverso un percorso di crescita coinvolgente e personalizzato che valorizzi le potenzialità di ogni singolo bambino.

Dopo 11 anni dalla realizzazione del primo sito web, la scuola aveva bisogno di un rinnovamento dei contenuti e un miglioramento dell’aspetto visuale. Questo è stato il traguardo finale di un percorso intrapreso insieme per strutturare un brand solido e coerente nella sua identità.

Brand Strategy
Verbal Identity
Visual Identity
Logo Design
Advertising
Format Social
Web Design
Grid layout of brand guideline pages including Brand Guidelines, Brand Strategy, mission, vision, archetypes, personality, values, story, identity, voice, target audience, and messaging pillars in Italian.

Il processo di creazione del brand inizia dalla strategia, strumento necessario per definire obiettivi, idee e principi sui quali costruire le fondamenta del brand stesso.

Grazie a questa prima fase, affiancata da alcune giornate di workshop insieme, siamo riusciti a generare consapevolezza, strutturare una visione di progetto unica e condivisa, delineando una personalità di brand solida e coerente nella sua identità, sia verbale che visuale, definita nella fase di design.

Italian text on a teal background describing a private school committed to children's education from early childhood to elementary school, emphasizing a joyful, stimulating, and engaging learning environment.
Text in Italian on a green background explaining high-quality education focused on each child's cultural, psychological, and social growth.
Text in Italian describing an innovative and engaging educational approach focused on creating safe physical and relational spaces for children, supported by expert educators.
Text on a green background stating the school's mission to form aware students through personalized growth, and vision to be recognized as a reference school with a holistic and inclusive approach.
Green background with large text saying Brand Principles and a circled number 1 at the bottom right.
Italian text on green background stating the school is accredited and committed for over 30 years to educating children from early childhood to elementary school.
Italian text stating the belief that learning should be a joyful, stimulating, and engaging experience in a safe and welcoming environment where children can explore and develop their potential naturally and enjoyably.
Italian text on teal background stating commitment to high-quality education attentive to each child's needs for cultural, psychological, and social growth.
Text in Italian on a green background describing a team of expert educators guiding individuals to become autonomous, creative, and responsible citizens, building a successful future together.
Text in Italian describing an innovative and engaging approach to learning, emphasizing a stimulating and participative experience through the integration of avant-garde and creative solutions on a green background.
Text in Italian on a green background about creating safe physical and relational spaces for children to feel protected and free to explore, supported by expert educators.
Italian text on green background expressing that school should be a place in continuous evolution, capable of responding to contemporary society's educational needs.
Italian text on green background explaining a brand mission focused on educating aware students for a participatory society through an engaging, personalized growth path that values each child's potential.
Text in Italian highlighting recognition as a reference school for excellent education that prepares children for a successful future through a holistic and inclusive approach.
Circular diagram showing brand archetypes with stability at the center, divided into 50% Caregiver, 30% Creator, and 20% Ruler, each associated with key traits in Italian.Five Italian words describing brand personality traits: Coinvolgente, Giocosa, Accessibile, Semplice, Formale, on a light beige background with 'Brand Personality' text below.Pyramid diagram labeled Brand Values with sections: Educazione, Formazione; Creatività, Innovazione; Inclusività, Ispirazione; Vocazione, Esperienza; Sicurezza, Affidabilità; Competenza, Responsabilità.
Italian text on orange background describing the unique talents of each child and the school's mission to foster exploration and growth, with the heading 'Brand Story'.
Italian text on orange background about valuing diversity and uniqueness in school environments.
Text on a pink background detailing La Maiuscola's educational philosophy about inspiring, motivating, and guiding students in discovering their potential through curiosity and exploration.
Text on a pink background describing an educational approach for children from 3 months to 11 years that emphasizes innovative methods, a nurturing environment, natural curiosity, autonomy, socialization, and cognitive development.
Text on an orange background describing the passionate and dedicated teachers at La Maiuscola who foster a safe, creative, and stimulating environment for children's emotional and social growth through play and experimentation.
Text on an orange background describing a school's commitment to cultivating intellect, character, and creativity in students, emphasizing unique talents, daily learning celebration, and active, meaningful education methods.
Italian text on orange background stating the goal to train individuals to creatively and constructively use knowledge to actively contribute to a growing community.
Orange background with black text reading 'Brand Story' and a circled number 2 in the bottom right corner.
Text on orange background: 'Ogni bambino possiede un talento unico, un dono speciale che merita di essere riconosciuto e coltivato.' with 'Brand Story' and a right arrow at the bottom.
Italian text on orange background about a school offering children freedom to explore, grow, and shine according to their inclinations.
Italian text on an orange background about embracing diversity and celebrating the uniqueness of minds in schools.
Italian text on orange background stating a place where every student with their talents and peculiarities finds a welcoming and stimulating environment.
Text on orange background stating the Maiuscola school inspires, motivates, and guides students to discover their potential through curiosity and exploration.
Italian text on orange background stating the goal to train individuals to acquire knowledge and use it creatively and constructively to actively participate in the growth of an engaged community.
Text in Italian describing 'Introduzione' and 'Come parliamo' about brand voice values such as warmth, motivation, education, creativity, and inclusivity.
Three columns of text in Italian describing brand voice traits: Empathetic and Celebrative, Inspirational and Motivational, Warm and Inclusive, each with detailed explanations.
Blue background with three columns describing tone of voice, style, and tone examples for Parents, Students, and Educators and Collaborators, titled 'Target Audience'.
Text outlining 'Accogliente' and 'Motivante' voice principles for school communication, including do's and don'ts for inclusive and motivating language.
Two columns of Italian text titled 'Giocoso' and 'Collaborativo' explaining playful and collaborative tone principles with do's and don'ts for educational communication.
Text in Italian describing the Brand Messaging Pillars of la Maiuscola school, focusing on holistic education emphasizing intellectual, emotional, and social development of children and involving parents, children, and staff in a vibrant school community.
Text in Italian outlining two brand messaging pillars: 'Curiosità e Creatività' highlighting stimulating children's natural curiosity through playful experiences, and 'Inclusività e Unicità' emphasizing inclusivity and valuing each child's uniqueness and talents in a supportive environment.
Two-page text on a beige background describing brand messaging pillars 4 and 5 in Italian, focusing on community collaboration and a safe, stimulating environment for children at La Maiuscola.
Two sections of text titled '6. Cura e Formazione Personalizzata' and '7. Innovazione e Coinvolgimento' outlining personalized education and innovative engagement approaches in Italian.
Text outlining communication tone guidelines emphasizing flexibility, coherence, and core values of education and inclusivity, with dos and don'ts examples.
Text in Italian outlining communication guidelines for authenticity and positivity, including do's and don'ts for each.
Italian guidelines for communication with children and parents emphasizing clarity, positivity, playfulness, and collaboration.
Blue background with large text reading 'Brand Voice' in the upper left and a circled number 3 in the lower right corner.
Text in Italian describing a warm, welcoming, and inspiring voice with the goal to cultivate curiosity and celebrate each child's individuality.
Text in Italian stating the communication reflects care and dedication in nurturing each student's intellectual and emotional growth.
Italian text describing the voice of Maiuscola as supportive, motivational, and engaging, emphasizing communication values of education, vocation, competence, creativity, and inclusivity.
Italian text stating a goal to be accessible and inspiring by guiding children and parents through the educational path with positivity and encouragement.
Italian text describing a brand voice that is deeply empathetic, recognizes and welcomes the emotions of every child and their families, communicating warmth and acceptance to make each individual feel valued and understood.
Text in Italian about brand messaging celebrating diversity, individual growth, and pride in students developing unique paths.
Text in Italian explaining that tone inspires both children and adults to see beauty in uniqueness, with communications designed to evoke visions of unlimited possibilities, encouraging curiosity and open-mindedness.
Italian text stating messages are designed to motivate, prompt action, and encourage deep reflection on education's role in shaping a better future.
Italian text highlighting a tone that conveys a sense of welcome and security, promoting an environment where every child can express themselves without fear.
Text in Italian emphasizing careful language choice to include all children in a school environment that celebrates differences.
Blue background with dark blue text 'Target Audience' and number 4 in a circle at the bottom right.
Text in Italian describing tone of voice as welcoming, reassuring, and professional, emphasizing trust, transparency, and support for parents as part of the educational process.
Text on blue background reading: Conversational, without technical terms, highlighting care and attention towards their children.
Light blue background with Italian text about believing in every child's unique potential and supporting their growth journey together, labeled for parents as the target audience.
Text in Italian on a blue background describing a playful, motivating, and engaging tone of voice aimed at students to maintain attention and inspire a desire to learn in a fun and engaging way.
Blue background with Italian text stating accessibility and simple language stimulating imagination and exploration.
Slide with Italian text inviting students to explore a colorful world and new adventures, with a blue background.
Italian text on blue background describing tone of voice as collaborative, motivating, and professional, emphasizing support, community sense, and recognizing work value.
Text on blue background reads: Positive, with clear instructions and language promoting teamwork and shared commitment.
Italian text on blue background stating commitment to making a difference in every child's life and working passionately to ensure a calm and stimulating learning environment.
Blue background with large white text saying 'Voice Principles' and a circled number 5 in the bottom right corner.
Text in Italian stating the school welcomes every child and family, using simple and warm language to create a safe, inclusive environment.
Text in Italian advising to use short, clear phrases with simple, positive language to make parents and children feel welcomed and heard, highlighting that using 'we' creates a sense of community and sharing.
Italian text emphasizing communication should convey security and belonging, making every family feel part of the school community.
Text in Italian outlining a do and don't: Do - 'Siamo qui per accompagnare tuo figlio in un viaggio di crescita unico.' Don't - 'Il bambino dovrà rispettare il regolamento della scuola.'
Text in Italian about speaking with passion and positivity to encourage children and parents to explore their potential and do their best inside and outside the classroom.
Text in Italian advising to use active phrases and positive affirmations encouraging progress and overcoming challenges, and to include support and trust elements highlighting each child's potential.
Italian text emphasizing confidence in children's growth process, highlighting every step forward as an achievement.
Text on beige background showing voice principles with a 'Do' example: 'Insieme possiamo aiutare tuo figlio a brillare!' and a 'Don't' example: 'Deve migliorare il suo rendimento scolastico.'
Text in Italian stating a playful and creative approach to children, making learning an adventure, and emphasizing words that stimulate imagination and interest.
Text in Italian advising to include curiosity and fun in communications aimed at children and to use questions and phrases that stimulate imagination and encourage exploration.
Text in Italian stating that words should evoke enthusiasm for learning, making every message an invitation to discover something new.
Text on beige background showing voice principles in Italian: Do - Scopriamo insieme un mondo pieno di storie e colori! Don't - L'attività si svolgerà secondo il programma.
Text in Italian emphasizing a collaborative and professional tone for teachers, recognizing their work and partnering in achieving educational goals.
Italian text advising to engage parents and educational staff using an inclusive and participatory tone, avoiding directive phrases and encouraging collaboration and idea sharing.
Text in Italian stating the tone should create a sense of team where everyone, parents, teachers, and children, work together to achieve common goals.
Text in Italian with Do and Don't sections: Do - 'Lavoriamo insieme per creare un ambiente stimolante e sicuro.' Don't - 'Bisogna seguire il protocollo scolastico rigorosamente.'
Blue background with white text reading 'Brand Messaging Pillars' and a circled number 6 in the bottom right corner.
Italian text explaining brand messaging pillars must reflect the school's core values and educational approach, guiding all brand messaging with coherence and authenticity.
Text in Italian describing how Maiuscola communicates its core values consistently across all channels, engaging parents, children, and staff in a vibrant and positive school community.
Italian text about La Maiuscola's commitment to providing a complete education embracing intellectual, emotional, and social development of every child, aiming to foster their full potential in a supportive environment promoting 360-degree growth.
Italian text about holistic education emphasizing cultivating curious hearts and creative minds in children for complete and harmonious growth.
Italian text emphasizing the goal to stimulate children's natural curiosity by offering space to explore, discover, and create, and the daily opportunity to ignite passion for knowledge.
Italian text emphasizing that each child is a small masterpiece to discover, encouraging daily questions and discoveries as a lively and stimulating learning process.
Text in Italian stating the belief that every child is unique and deserves to be valued for their uniqueness, and that La Maiuscola creates an inclusive and welcoming environment where everyone is encouraged to express their talent.
Italian text stating each child is unique and the brand Maiuscola commits to nurturing each child's talent in an inclusive and welcoming environment.
Text in Italian about La Maiuscola being a community where teachers, parents, and students collaborate to create a shared educational path for every child's success.
Text in Italian emphasizing building a brighter future for every child through collaboration between family and school at Maiuscola.
Text in Italian stating the importance of children feeling safe to learn and grow, describing a serene, stimulating, safe, and welcoming environment where students can explore, play, and grow with confidence.
Text in Italian describing a protected and stimulating environment where children are encouraged to learn and grow every day.
Italian message about believing every child has unique needs and potential, offering attentive formative paths respecting individuality and learning pace.
Text in Italian emphasizing teachers' dedication to creating an educational plan responsive to the emotional, social, and intellectual needs of every student.
Italian text describing a personalized education approach focused on nurturing each student's unique potential and providing deserved attention and care.
Text in Italian about offering personalized education respecting individual learning times and needs, ensuring support at every stage of the journey.
Italian text describing an educational approach adopting innovative teaching methods and technology to stimulate children's critical and creative thinking.
Text in Italian describing dynamic, interactive lessons designed to maintain high student engagement by offering an active and stimulating learning experience.
Text in Italian stating that at Maiuscola, every school day is an opportunity to learn in a new and fun way.
Text in Italian describing an innovative approach integrating traditional teaching with practical activities to create an engaging and interactive learning experience.
Blue background with large white text 'House Rules' and a white circled number 7 in the bottom right corner.
Italian text emphasizing that tone of voice should adapt to context and audience but remain consistent with Maiuscola's values.
Text in Italian stating our voice must remain welcoming, engaging, and encouraging in every situation on a beige background.
Text in Italian showing a 'Do' example: we are here to support you at every stage of your child's journey, and a 'Don't' example: we inform you ... without exceptions.
Italian text emphasizing that every message should seem genuine and heartfelt, not just routine communication, highlighting authenticity's role in creating trust and emotional engagement with the audience.
Text in Italian showing a 'Do' and 'Don't' list: Do - Ogni bambino ha un potenziale unico e non vediamo l'ora di scoprirlo insieme a te. Don't - In base alla normativa scolastica, l'educazione avverrà secondo gli standard.
Text in Italian encouraging maintaining an optimistic and encouraging tone when facing difficult topics and emphasizing the importance of positivity for building a sense of belonging and stimulating active participation.
Text on beige background with 'DO' stating every day is a new opportunity to grow together, and 'DON'T' stating if objectives are not met, there will be consequences.
Text in Italian defining an educator as a professional who carries out educational action contributing to the intellectual and physical growth of a person, promoting development through teaching and example, on a blue background.Italian text on a blue background defining an educator as a professional who carries out educational actions contributing to the intellectual and physical growth of a person.Text in Italian defining a trainer as a professional responsible for developing and implementing educational programs to improve skills and knowledge.Text in Italian defining a 'formatore' as a professional tasked with developing and implementing educational programs to improve skills and deepen knowledge of the person, on a blue background.Italian text on blue background stating education defines the values a regime must pursue and training promotes operational skills and know-how.Italian text on blue background defining education as a set of values pursued by a regime, and training as the promotion of operational skills and know-how.
Text in Italian reading 'Educazione e Formazione, Insieme.' on a blue background with a paragraph explaining the importance of education and training together.Blue background with large dark blue text in Italian saying 'Educazione e Formazione, Insieme.' and small word 'Tagline' at bottom left.Italian text on a blue background emphasizing the importance of combining education and training concepts as pillars of a complete educational path.Italian text about the word 'insieme' highlighting the importance of pursuing goals as a united team involving teachers, collaborators, children, and parents for effective and integrated instruction on a blue background.
Grid layout showcasing the visual identity design for 'la Maiuscola,' including logos, typography, color schemes, brand illustrations, and usage guidelines.

Il design dell’identità di brand, preceduto da una strutturata strategia, diventa un importante strumento per veicolare i principi fondamentali e la comunicazione sui canali cartacei e digitali, elevando il sistema di valori e la personalità del brand precedentemente definiti.

Three images representing concepts: a pink magnolia flower for growth and development, a bald eagle for authority and foresight, and yellow flames for passion and warmth.Three panels labeled 'Crescita Sviluppo' showing a pink magnolia flower, a close-up of a bald eagle's head, and yellow flames against a dark background.
Typography sample of the word 'Gloock' in bold blue serif font with 'LOGOTYPE + HEADING' above and 'Regular' below on a beige background.
Typography sample showing the word 'Jost' in blue with different font weights labeled Thin, ExtraLight, Light, Regular, Medium, SemiBold, Bold, ExtraBold, and Black.
Website text sections labeled paragraph, heading, subheading, and CTA with Italian phrases about educating curious hearts and creative minds, and a yellow button reading 'Scopri la nostra scuola'.
Typography sample of the word 'Gloock' in bold blue serif font with 'LOGOTYPE + HEADING' above and 'Regular' below on a beige background.
Typography sample showing the word 'Jost' in blue with different font weights labeled Thin, ExtraLight, Light, Regular, Medium, SemiBold, Bold, ExtraBold, and Black.
Website text sections labeled paragraph, heading, subheading, and CTA with Italian phrases about educating curious hearts and creative minds, and a yellow button reading 'Scopri la nostra scuola'.
Abstract overlapping curved shapes in blue, yellow, orange, green, purple, teal, and off-white with CMYK and RGB values and hex color codes labeled.Three vertical rectangular panels with wavy color bands, labeled from left to right: Asilo Nido Primavera, Scuola dell’Infanzia, and Scuola Primaria.Two rows of colored circles labeled 'la Maiuscola' in different colors with star ratings below each circle in contrasting background colors.
Abstract beige shapes enclosed in an orange oval on a blue grid background.Four blue abstract leaf shapes in a horizontal row on a light beige background.Blue text 'la Maiuscola' shown twice with an orange circle around the first 'la' in the second line and an orange arrow pointing to the same word above.Blue background with large faintly outlined text reading 'Maiuscola' in two lines with subtle yellow accents.
Two street signs on a metal pole against a blue sky background; the top navy sign reads 'Altrove' with a right arrow, the bottom cream sign reads 'la Maiuscola' with a left arrow and wave and sun illustration.
Blue logo with an abstract design above the text 'la Maiuscola educazione e formazione, insieme' on a light beige background.Logo of la Maiuscola featuring blue text and an abstract flower symbol on a light background with design grid lines.Blue circular logo with abstract shapes in the center and Italian text around the border on a beige background.
White logo icon above text 'la Maiuscola educazione e formazione, insieme' on a blue background.La Maiuscola logo with stylized tulip icon above the text 'la Maiuscola educazione e formazione, insieme' on a blue background.La Maiuscola logo with a stylized tulip emblem and the slogan educazione e formazione, insieme on blue background.Logo of la Maiuscola with the tagline 'educazione e formazione, insieme' and a circular abstract flower icon on blue background.Circular logo with abstract white tulip design inside and surrounding text in Italian on blue background.Circular white logo on blue background with abstract shapes inside and Italian text reading La Maiuscola Educazione e Formazione, Insieme.
Layout of a laptop surrounded by Italian school website section thumbnails including 'La nostra scuola,' 'I nostri percorsi,' 'Oltre la scuola,' 'I nostri contatti,' 'Asilo Nido,' 'Scuola dell'Infanzia,' and 'Scuola Primaria' with colorful wave designs and photos of children.
Gray laptop on a light surface displaying colorful sections of a website with Italian text about a school.Floating laptop displaying a colorful web page about 'Asilo Nido' with Italian text about educational services for children.

L’obiettivo finale di questo percorso intrapreso insieme è stata la realizzazione del sito web della scuola, grazie al quale sarà possibile — affiancando una coerente strategia e pianificazione dei contenuti sui canali social — comunicare i valori, i principi e le metodologie applicate dagli insegnanti e collaboratori della scuola, ai genitori che hanno a cuore l’educazione e la formazione dei propri bambini.

Three screens showcasing an educational website with children and text about early childhood education programs from 0 to 11 years.
Silver laptop with floating webpage cards displaying educator profiles and school information in Italian.
Open laptop displaying FAQs in Italian above a contact information card with map and address for Scuola la Maiuscola.
Three screens showcasing an educational website with children and text about early childhood education programs from 0 to 11 years.
Silver laptop with floating webpage cards displaying educator profiles and school information in Italian.
Open laptop displaying FAQs in Italian above a contact information card with map and address for Scuola la Maiuscola.
A person viewing a laptop displaying a webpage with two children and Italian text about child education.Tablet displaying an educational website in Italian about school paths with images of children in nursery, preschool, and primary school settings, alongside a stylus on a beige surface.
Hand holding a smartphone displaying an educational website with text in Italian and images of two children.
Close-up of a navy blue suit jacket pocket with a white pocket square and a round gold and white lapel pin.Close-up of a navy blue blazer pocket with a yellow pocket square and a yellow embroidered logo below the pocket.
Open booklet on a beige surface showing a blue page and a dark blue page titled 'Brand Guidelines' with sections on Brand Strategy and Brand Identity.
Business card with the text 'La scuola dove il futuro si crea oggi,' contact details, and a yellow circular logo on a blue background.Business cards for la Maiuscola, featuring blue backs with the logo and white fronts with Italian text and contact information.
Open blue book with large beige Italian text and two colorful bookmarks, one navy with 'Impara Giocando' and one multicolored with a black logo.Two bookmarks side by side, one orange with Italian text 'Costruiamo il domani, un giorno alla volta' and 'la Maiuscola educazione e formazione, insieme' at the bottom, the other dark blue with abstract orange curved lines and the same text at the bottom.Corner of a dark blue book with a mustard yellow bookmark reading 'Educhiamo cuori curiosi, formiamo menti creative' in Italian.
Two upright lever arch file folders, one teal labeled 'Asilo Nido Primavera' and one blue labeled 'Scuola dell'Infanzia', both marked for the years 2023-2024.Hands holding an envelope with a blue card showing a young girl smiling and Italian text about her progress at school.
Two bus stop advertisements featuring children and Italian text about learning and discovery with La Maiuscola.Outdoor billboard with an adult and two children reading together and a smiling child sitting on a colorful carpet, promoting learning with the text in Italian about playing and discovering every day.
Billboard featuring Italian text about education with abstract blue, yellow, and orange shapes against a pale background, mounted on a tall pole outdoors.Outdoor billboard featuring a smiling boy in an orange shirt playing with colorful balls and toys indoors, with Italian text promoting education at la Maiuscola school.
Outdoor billboard with Italian text promoting education featuring two directional street signs labeled 'Altrove' and 'la Maiuscola'.
Interior of a subway car with teal seats and a colorful advertisement reading 'L’educazione che nutre mente e cuore, per una crescita dalla A alla Z' on the back wall.
Illuminated billboard in a nighttime urban setting displaying Italian words about inclusivity and a photo of a woman reading to children.Street advertisement panel featuring a smiling boy with a backpack and Italian text promoting la Maiuscola education and training.
Poster with a pink flower and text in Italian about education placed on a tree branch surrounded by green leaves.Poster with a pink magnolia flower and text in Italian about growth and development centered on education, placed on a tree branch.
Brochure on grass showing two white storks with wings spread and Italian text about a safe environment based on mutual respect.
Hand holding a flyer against blue sky showing a bird feeding its chicks in a nest hole on a tree trunk with Italian text about education.
Flyer with an image of a child looking at an airplane in the sky, placed on an orange surfboard on grass.
Brochure on grass showing two white storks with wings spread and Italian text about a safe environment based on mutual respect.
Hand holding a flyer against blue sky showing a bird feeding its chicks in a nest hole on a tree trunk with Italian text about education.
Flyer with an image of a child looking at an airplane in the sky, placed on an orange surfboard on grass.
Two colorful notebooks with geometric patterns in blue, pink, orange, and yellow placed on a brown fabric surface.Hand holding a multicolored notebook with the Italian text 'Appunti per il Mio Futuro' on the cover.Beige backpack with colorful abstract waves and Italian text on the front pocket, placed on a dark blue chair.
Person wearing a blue zip-up hooded jacket with orange drawstrings and a circular logo on the chest reading 'La Maiuscola Educazione e Formazione e Insieme'.Poster on an easel announcing '23 Settembre Festa dell’Autunno' with colorful abstract hills and details about a children's event.
Green locker door with stickers including a blue circular logo, yellow-orange circular logo, black sticker reading 'educazione e formazione, insieme', a white sticker with 'la Maiuscola', and an orange arrow.Navy blue polo shirt with white collar and colorful diagonal stripes in orange, light blue, and green, held on a hanger by a hand.Hand holding a tote bag with blue handles and colorful geometric patterns, displaying Italian text 'Il gioco è solo l'inizio' and 'la Maiuscola' branding.
Pink t-shirt with a turquoise circular logo and the text 'la Maiuscola educazione e formazione, insieme' printed on the front.Blue tote bag with Italian text 'Ispiriamo curiosità tra gioco e apprendimento' lying on green grass.Hand holding a beige tote bag with Italian text 'Educazione e Formazione, Insieme.' and colorful abstract shapes at the bottom.
Wall clock with a blue face featuring a white capsule-shaped design and small orange dots marking the hours, with black hour and minute hands.
Hands holding a tablet displaying the La Maiuscola Scuola Facebook page with colorful banner and a post featuring a teacher's photo.
Smartphone displaying text in Italian about education surrounded by colorful promotional cards featuring children, birds, and educational themes.
Two blue square cards with Italian text and colorful abstract shapes, promoting 'la Maiuscola' education and training.
Three smartphones and two posts display diverse children and teachers in colorful educational settings with Italian texts about growth and education.
Four smartphones displaying Italian text promoting a safe environment, creative education, school growth, and preparing children for a successful future, with images of birds, a flower, and a child looking at an airplane.
Grid of six educational-themed cards with Italian text, children's photos, and images promoting growth, success, and a new coding course.
Two smartphones displaying colorful educational social media posts featuring diverse children in white polo shirts and inclusive-themed text overlays.
Smartphone displaying an Italian education message surrounded by colorful educational and promotional cards featuring children, birds, and abstract designs.
Two blue square cards with Italian text about education and creativity, featuring abstract wave designs and the la Maiuscola logo.
Three smartphones displaying educational content with images of children and teachers in classroom settings and Italian text about education.
Four smartphone screens display Italian educational messages with images of storks, a flower, and a boy looking at an airplane.
Collage of six educational-themed cards featuring children, text in Italian about growth and success, a flower, logo, and coding course.
Two smartphones displaying colorful social media posts featuring smiling children in white polo shirts and words like Inclusivity, with a beige background and shadows.
Smartphone displaying an Italian education message surrounded by colorful educational and promotional cards featuring children, birds, and abstract designs.
Two blue square cards with Italian text about education and creativity, featuring abstract wave designs and the la Maiuscola logo.
Three smartphones displaying educational content with images of children and teachers in classroom settings and Italian text about education.
Four smartphone screens display Italian educational messages with images of storks, a flower, and a boy looking at an airplane.
Collage of six educational-themed cards featuring children, text in Italian about growth and success, a flower, logo, and coding course.
Two smartphones displaying colorful social media posts featuring smiling children in white polo shirts and words like Inclusivity, with a beige background and shadows.
Instagram profile of laMaiuscola featuring educational posts with children, school themes, and messages about inclusive learning and development.


“
Abbiamo avuto il piacere di lavorare con Franz per il redesign del sito web della nostra scuola, e non potremmo essere più soddisfatti del risultato finale. Fin dall'inizio, Franz ci ha sensibilizzato riguardo l'importanza di creare un brand riconoscibile e coerente in tutti i suoi aspetti. Abbiamo iniziato con il redesign del logo, un passo fondamentale per strutturare il progetto che aveva come obiettivo finale  il nostro nuovo sito.

Attraverso un questionario dettagliato e workshop interattivi, ha saputo esplorare le nostre esigenze e potenzialità, portandoci a una maggiore consapevolezza delle nostre capacità professionali. Questo approccio strategico ha reso il processo molto efficace e coinvolgente.

[...]

In sintesi, consigliamo vivamente Franz a chiunque desideri migliorare la propria presenza online e offline. È stato un vero piacere collaborare con lui!

Il Team de la Maiuscola

12

Iuralab

2022
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Format Social
Visual Design

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